Farm managers today face increasingly difficult decisions as operations grow and margins tighten. Knowing your numbers helps you make better decisions that ultimately reduce the stress and fear of making a costly mistake.
With new technological developments in measuring soil productivity, more emphasis will be put on stewardship and production potential when determining land values.
One of the problems limiting the adoption of Big Data principles by the crop production industry is the collection of quality data. Field variability due to unpredictable weather events make comparisons a challenge.
I would argue that in the case of farming and peer groups, together we go faster and farther.